Pause&Effect
2023
Menopause awareness campaign
about
This design project is a comprehensive campaign aimed at raising awareness about menopause in the workplace and fostering a supportive environment for women going through this natural life transition. Menopause affects millions of women globally, yet it remains a topic often overlooked or stigmatized in many workplaces. Recognizing the importance of addressing this issue, our initiative seeks to empower women, educate colleagues, and promote inclusivity in the workplace.
target audience
While the primary focus is on female employees and those directly involved in their support, creating a general awareness among all employees fosters a more inclusive and understanding workplace culture.
problem statement
Addressing the Impact of Menopausal Challenges in the Workplace. A Comprehensive Approach to Raise Awareness, Foster Supportive Environments, and Promote Inclusivity for Menopausal Women and Their Colleagues.
objectives
Raise Awareness
Increase understanding and knowledge about menopause, its symptoms, and its impact on women's well-being and productivity in the workplace.
Promote Support
Foster a supportive and inclusive workplace culture where women feel comfortable discussing menopause-related challenges and seeking necessary
Empower Women
Provide resources, tools, and strategies to help women manage menopause symptoms effectively and navigate this life transition with confidence.
benefits
Improved employee retention and engagement
Increased productivity
Better employee health
Improved workplace morale
stakeholders
Women Going Through Menopause
Employers and HR Professionals
Healthcare Professionals
Community and Support Groups
Policy Makers and Advocacy Groups
solution ideas
Educational Webinars and Workshops
Illustrated brochures
Informative posters
Menopause Support Toolkit
Sensitization Training Modules
key message
Understanding Menopause: Demystifying menopause, presenting it as a natural stage of life.
Support and Inclusion: Advocating for workplace adjustments and support systems.
Breaking the Stigma: Fostering open discussions to normalize menopause in professional environments.
style guide
illustrations
